Fewer tire-kickers. More qualified consultations.
For consultants, agencies, law firms, accountants and B2B service providers, lead quality matters more than lead volume. We build campaigns and pages that attract the right enquiries and filter out the wrong ones.
The problem, and our answer
Where these funnels leak, and how we’d fix it.
The patterns we look for first in an audit, and the starting plan. It changes once we've seen your accounts, your numbers and how your sales process works.
Where it leaks
Plenty of leads, few clients
A low CPL means little if most enquiries are outside your target market, looking for free advice, or cannot afford your services.
Trust has to come first
People hiring a lawyer, accountant or consultant are cautious. Pages that look generic or skip credentials lose them quickly.
Hard-to-explain services
Professional services are often complex. If the ad and page cannot explain the value simply, the right prospects scroll past.
Regulated advertising rules
Legal and financial services can face platform restrictions and professional advertising rules. Campaigns need to be built with those in mind.
What we do
- 1
Qualify on the page
Clear pricing signals, who you work with and who you do not, plus form questions that help your team prioritize. Some friction is healthy when quality matters.
- 2
Target by intent and fit
Search campaigns focus on terms that show buying intent. On Meta, audiences and messaging are shaped to reach decision-makers rather than the widest possible reach.
- 3
Feed lead quality back
Where possible, we pass qualified and closed leads back to Google and Meta so the platforms learn what a good lead looks like, not just any lead.
- 4
Lead with credibility
Pages show your real credentials, experience, process and client proof. Nothing invented, nothing overstated.
Who this is for
Professional Services businesses we plan for.
- Consulting
- Agencies
- Legal
- Accounting
- B2B services
What we focus on
- Qualified leads
- Consultation bookings
- Lead quality
Relevant services
What we’d use for Professional Services.
Listed roughly in the order we'd usually start. The audit decides the actual order.
Step 1
Google Ads
Show up when people are searching for what you sell, and stop paying for searches that never convert.
Learn moreStep 2
Meta Ads
Facebook and Instagram campaigns built around the leads and sales you actually need.
Learn moreStep 3
Landing Pages
Campaign landing pages built to turn paid clicks into leads and sales.
Learn moreStep 4
CRO
Find out why visitors leave without converting, then fix the reasons that matter most.
Learn moreStep 5
Analytics & Tracking
Know what is actually working.
Learn more
Previews are illustrative sample screens, not client data.
FAQ
Professional Services: straight answers.
Straight answers to what people ask before starting.
Something else? Send us a message or book a call.
How do you improve lead quality?
Mostly through targeting, messaging and the form itself, then by feeding outcome data back to the ad platforms where feasible. A slightly higher CPL is often worth it if more leads become clients.
Can you advertise legal or financial services?
Yes, within platform policies. You remain responsible for making sure advertising meets the professional rules in your jurisdiction, and we will build campaigns with those constraints in mind.
Should we use a booking calendar or a contact form?
It depends on your sales process. Direct booking reduces drop-off for ready buyers. A form with qualifying questions helps when you need to screen enquiries first. We sometimes test both.
Other industries
Other funnels we work on
Different buyers, different conversions, same discipline.
Next step
Ready to see where your funnel is leaking?
Get a practical growth audit covering acquisition, landing pages, conversion and tracking.
- Acquisition
- Landing pages
- Conversion
- Tracking